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Educational Background: Undegraduate - BSA major in Animal Science (Central Philippine University) Master's - Master in Agriculture major in Animal Science (West Visayas State University) Doctorate - Doctor of Philosophy (PhD) in Animal Science major in Animal Breeding with cognate in Genetics (University of the Philippines Los Banos) Research Interest: Development of genetic lines and packages of technology for Commercial Production of Philippine Native Chicken

Wednesday, July 31, 2019

Are We Producing the Philippine Native Chicken based on the Requirement of the Niche Market and Needs of the Raiser? 

The real scenario in raising of Philippine Native Chicken in the country


Raising of Philippine native chicken is an integral component of the farming system in the country. Farmers are keeping this fowl primarily for household consumption. It was the surpluses that reach the market. Hence, the available native chicken meat available to consumers is tough and dry, variable meat quality, and limited supply.

Furthermore, the market opportunity showed an increasing requirement of the market. The consumers require for synthetic chemical-free (e.g. antibiotics & amino acid isolates), distinctive taste, standardized meat quality (in terms of size, tenderness, juiciness, and all-year-round meat taste), and available supply when needed. 

On the other hand, the raisers need for native chicken breeder stocks that can be grown in a shorter period of time (60 to 90 days old to reach the marketable liveweight of 850 to 900 grams and have higher survival rate. The present stocks that they have entailed for more than four months of age before it can be marketed. The practices they are employing tended to have a mortality rate of even more than 50%. This can be one of the probable reasons for the limited supply of native chicken in the market. These raisers wanted to raise the native chicken in commercial scale but the available packages of technology (POT) focus on backyard scale of production. A number of the raisers ventured to apply the existing POT but fall short of the expectations. 

With these premises, the Central Philippine University conducted researches that used to focus on Commercial Production of Philippine Native Chicken through the support coming from the Department of Agriculture Bureau of Agricultural Research.  More of this POT's will be discussed in the next post. Please subscribe in our Bloggs for updates. 

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